Dr. PARUL SHARDA – Socioprenners are self-motivated, and self-motivated human beings who want to change society through their good deeds. They consider community problems as their personal problems and work day and night to resolve the pain point. This article is an expression of respect for an 85-year-old woman who is also known as “Patima”, a idol of our country, “Idli Amma Kamalathal”.
For him “profit is not a priority, but feeding people is what drives him to work tirelessly”.
Idli Amma’s story is worth an inspirational story that first went viral in 2019, when her video of working on a traditional wood-burning stove was shared repeatedly on social media. Further, it is the USP that it sells idli for just over one rupee for all daily wage earners in Coimbatore, Tamil Nadu for over 30 years.
It is wisely said “what happens … comes around”. His self-motivation towards social good, regardless of his own profits, had prompted Union Petroleum and Gas Minister Dharmendra Pradhan to release LPG connections for Idli Amma to improve their working conditions.
When charity becomes the object of life, these philanthropists work without expecting a comeback even in adversity, such as Idli Amma Kamalathal’s sincere efforts to lockdown, he continued to sell idli for rupees, a , When job losses were occurring across the nation. And financial meltdown. And her story again attracted media and business giants as she was feeding not only her regular customers but also many migrants who were suffering and trapped due to this epidemic.
His untiring and self-less efforts moved many people to come forward and help Idli Amma in supplying, preparing and dispatching Idli the necessary material to sustain her philanthropic efforts, which was her best move. Huh.
She starts her day at 5 am so that she can serve and welcome customers at 6 am. Being innovative in her approach, she always prepares a different flavored chutney to be served with idli so that customers enjoy their meal.
One fine day dated 2 April 2021, kind businessman Shrimanand Mahindra wrote “Only rarely does one get to play a small part in someone’s inspiring story, and I would like to thank Kamalathal, better known as Idli Amma is. We play a small part of it. She will soon have her own house cum workspace from where she will cook and sell idli. ”
Also, with his slight gesture, he expressed his gratitude to the registration office at Thondamuthur for helping him achieve his first milestone and thanked India Gas Coimbatore for rapidly registering the land. Twitter handle @ anandmahindra
And the ray of hope for all socialists intensifies and proves that “the one who turns around comes around.”
Dr. Parul Sharda, the author of this article, is Associate Professor and HOD (Management), Indore Institute of Management and Research Center, Indore.